Privacy Policy

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At Good Activewear (“we”, “us”, or “our”), we’re as committed to protecting your privacy as we are to providing quality, affordable activewear for all. This Privacy Policy explains how we collect, use, and safeguard your information when you visit goodactivewear.com (the “Site”).

1. Information We Collect

Just like our unisex activewear is designed for everyone, our data collection respects all users while ensuring smooth transactions:

• Personal Information: When you make purchases (like those popular 1/4 zips or leggings), we collect name, email, shipping address, and payment details (processed securely via PCI-compliant systems).
• Order Details: What you’re buying (whether it’s sports bras, crop tops, or kids’ activewear) and your preferences.
• Technical Data: IP address, browser type, and device information to optimise your browsing experience.
• Communication Records: When you contact our Portsmouth-based team about light jackets or payment issues.

2. How We Use Your Information

We use your data as responsibly as we design our moisture-wicking fabrics:

• Process orders for your activewear essentials (from T-shirts to headwear)
• Provide customer support for international transactions or payment methods
• Improve our product range (like our best-selling shorts and light jackets)
• Send order confirmations and shipping updates
• Prevent fraud and enhance website security
• Analyse trends to better serve fitness enthusiasts and busy parents alike

3. Data Sharing & Disclosure

We’re more selective with your data than our unisex designs are with sizing:

• Payment Processors: PayPal, Stripe, and card networks to complete transactions
• Shipping Providers: Only what’s needed to deliver your leggings or accessories
• Legal Compliance: When required by law or to protect our rights
• Service Providers: Trusted partners who help operate our Site (under strict confidentiality)

Note: We never sell your data to third-party marketers.

4. Data Storage & Security

Your security is as important as the quality of our sports bras and crop tops:

• All payments are processed through PCI-compliant systems – we only see the last four digits
• Encrypted connections (SSL) protect your data in transit
• Regular security audits of our systems
• Data is stored only as long as necessary for order processing and legal requirements

5. Your Rights

You have control over your data, just like you have over your workout routine:

• Access: Request details of personal data we hold
• Correction: Update inaccurate information
• Deletion: Request removal of your data (where legally permissible)
• Objection: Opt-out of certain processing
• Portability: Request transfer of your data

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Like the perfect pair of leggings, we use cookies to enhance your experience:

• Essential Cookies: For checkout functionality (so you can grab those 1/4 zips quickly)
• Performance Cookies: Help us improve our Site (making it easier to find matching T-shirts and shorts)
• Marketing Cookies: Show relevant ads (like when you’ve been eyeing our light jackets)

You can manage cookie preferences in your browser settings.

7. International Transfers

While we ship globally (excluding certain Asian markets), your data is primarily processed in the UK with appropriate safeguards.

8. Changes to This Policy

We may update this policy as our product range expands – the current version will always be posted here.